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Go! Go! Sports Girls


Go! Go! Sports Girl Founder, Jodi Bondi Norgaard, is featured on the TODAY Show as one of the powerful women behind the newest, innovative next generation of toys for girls.  In TODAY's segment, "Group of Women Revolutionize the Toy Aisle," Erica Hill talks with the powerful women behind the newest, innovative next generation of toys for girls.

The Real Story with Gretchen Carlson

As a member of Gretchen's "Female Empowerment Panel," Go! Go! Sports Girl Founder, Jodi Bondi Norgaard appears sans makeup along with Gretchen Carlson to discuss "Raising Empowered Young Women in a 'Sex Sells' Culture." 

The Real Story with Gretchen Carlson

Jodi Bondi Norgaard, Founder and CEO of Go! Go! Sports Girls discusses her recent trip to the White House to attend a conference aimed at breaking down stereotypes in toys.

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 a little humble

“Swimming is part of my daughter’s life too. I love the message the Go! Go! Sports Girls books promote, and glad my active daughter has something like this to identify with and to inspire her.”




Dara Torres

5-time Olympic swimmer, mother, model, TV personality, and motivational speaker

additional press links

Go! Go! Sports Girls on TV


Women’s Running: 20 Women Who Are Changing The Sport Of Running (And The World)

Women You Should Know: She’s Been Shattering Stereotypes In The Toy Industry And The White House Just Took Notice

Upworthy:  Meet 4 moms who created the one toy they wish they had as kids

Forbes: Will The Toy Industry Help Empower Young Girls

AdAge: Less Talk, More Women at the Top

AdAge: Female Empowerment in Ads: Soft Feminism or Soft Soap?

Shape Magazine: New Doll Wants Girls to Embrace Their Athletic Sides

New York Times: "Banning Barbie"

Huffington Post: "Raising Wholesome Children in Today's Culture: 10 Tips for Parents

Runner's Move Over Barbie: New Run Doll Line Expanding

Women's Running: These Dolls For Girls Are Focused On Being Sporty And Active

Parenting Magazine: Go ! Go! Sports Girls feature The Coolest Toys From Toy Fair 2012

Good "12 Top Trends from Toy Fair 2011"

Ms. Magazine: Put Down that Barbie (2013 edition) - And Find Empowering Dolls!

Hello Giggles: These A+ Toy Companies Have a Nobel Goal: To Abolish Gender Stereotypes for Kids 8 Toys That Smash Gender Stereotypes

Sharp Heels: More than a Pretty Face

Girls on the Run: One in a Million: Jodi Norgaard

Chicago Tribune: "Remarkable Person: Jodi Norgaard"

Chicago Tribune: "Social Entrepreneurs Mix Business, Mission"

The Chicago Tribune and Blue Sky Innovations: How a Mom's Business Seeks to Inspire Young Girls

The Chicago Daily Herald: Go! Go! Sports Doll Creator had a Dream

The Chicago Daily Herald: Founder of Glen Ellyn Toy Company Dreams Big

The Chicago Daily Herald: Glen Ellyn toy maker who breaks stereotypes goes to White House

SheKnows: Mom Creates an Award-Winning Line of Dolls for Girls Who Play Sports

Minneapolis Star Tribune: Moms Team Up to Make Dolls, Books that Celebrate an Active Lifestyle : Sexulalized Dolls and Deceptive Ads Spur Mom to Make Change

The Toy Insider: Go! Go! Sports Girls Inspire and Empower Kids

The Toy Book: Go! Go! Sports Girls Promote a Healthy Image for Girls

Chicago Parent Magazine: Work is all About Play for Doll Creator

Self Magazine: Go! Go! Sports Girls feature

Girl Scouts of Greater Chicago and Northwest Indiana: 2016 Smart Cookie Award Recipient




Go! Go! Sports Girls in Print
Go! Go! Sports Girls on the radio


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